Solutions for Store Retailers
Get your products found and purchased online and in-store more often with augmented product data
Bridge the Online and Offline Gap
The case for a multi-channel presence is growing, and many retailers lacking an integrated online and offline strategy are falling behind.
Online shopping has become the desired medium for many people, given they can now shop from anywhere if they have a mobile device and an internet connection. A multi-channel approach can be an excellent way to drive in-store footfall while reducing cost and time, increasing business efficiency and customer experience.
8 out of 10 customers are less likely to visit a store if they can’t view available inventory in advance.
78% of local searches on mobile and 61% on desktop lead to offline purchases.
56% of in-store purchases are influenced by digital
Sources: Deloitte Digital, Search Engine Land, DigitalCommerce360
Getting Your Product Data Ready
Product data is the core element driving the relevance and visibility of product listings offsite (Google Shopping, Amazon, eBay) and therefore it is so important to get right before you even consider advancing your online/offline strategy. If your product data is incomplete, inaccurate or lacking in rich attributes, your products will struggle to be seen and you’ll be spending all that marketing budget for little clicks and very little ROI.
The High Street Isn’t Dead; Nor Is It Dying
Bricks-and-mortar stores have a crucial role to play in retail, giving consumers an opportunity to see products before purchase. It is important that product data is your first priority when considering an online to offline strategy, as this not only applies to these strategies, but every single ad or listing your business puts out.
From Clicks to Footfall: Connecting the Digital Consumer to the Physical Store
If done right, your physical stores can be a massive USP against pure play eCommerce players.