Product Data Management
Unify your product data to deliver complete, accurate and attribute rich data feeds.
Product Data is the Lifeblood of eCommerce
Offsite product discovery (e.g. Google Product Listing Ads (PLA), Facebook Dynamic Product Ads (DPA), Amazon Ads) is a vital source of retail revenue, growing by more than 23% in 2017, with product ads converting 30% higher than conventional advertising.
Offsite Product Discovery Growth
Product Ad vs. Traditional Ad Conversion
YoY Google Product Listing Ad Spend
YoY Facebook Dynamic Product Ad Spend
Source: Merkle, Digital Marketing Report
How the IR Platform Helps
Offsite product discovery is set to continue to grow in importance and product data is vital to success, impacting relevancy, visibility and click rates. To stand out in this increasingly crowded part of the market, retailers and brands must ensure their product data is up to date, complete and relevant. Continual management of product data ensures your products are distributed to the places they will be found by consumers, in the best possible format.
Visualise, filter & edit product data
Set up rules to control your product data
Check your master feed health
Manage product labels
Get partner specific feed validations
Highlight product data issues
Automatically fix data issues
Distribute across 1400+ channels
Set up and manage feed exclusions
Experiment with product content
Complete marketing agility
Marketing and ecommerce teams can create, manage and optimise product feeds at scale for multiple partners, meaning time-to-market is reduced, as well as cost, without involving your IT team.
The module puts power back into the hands of your marketing teams, freeing up IT to focus on core projects.
One centralised interface
Manage all your product data from across your business in on one centralised interface that allows you to visualise and amend data issues at scale in a short amount of time, resulting in high quality, attribute rich product data.
This in turn drives better customer experience, clicks and higher conversions.
Improved Product Exposure
The ability to continually manage and improve your product data feeds at scale ensures accurate, high-performing product data across all channels.
The results: higher performing ads and enhanced ranking visibility which in turn drives customer clicks and revenue.
“What the Intelligent Reach platform brilliantly allows us to do is to automate, to enrich and normalise all our data, match it to our categories and then automatically publish it to live. This is fast, efficient, and most importantly it doesn’t require manual insight into publishing it. This keeps our costs down, enables us to get product to market quicker, and it gives us a real competitive advantage.”
Colin Saunders, CEO, Open for Vintage
Want to find out more?
Download the Product Data Management datasheet to find out more about how our platform can help you.