The Iconic

What is The Iconic?

The Iconic is an Australian fashion website that is part of the Global Fashion Group (alongside other fashion retailers Zalora, Lamoda and Dafiti). With over 2.5 million app downloads, sellers benefit from being part of the great customer experience that has become one of The Iconic’s trademarks.

The firm strives to meet the demands of its customers by following their lifestyles and needs. Investing in a seamless shopping experiences is part of its strategy as customers should navigate the products available in a user-friendly and engaging way. 

The company has a lot of partnerships, offering bespoke services to each partner to enhance their sales across Australia and New Zealand.

A curated marketplace, The Iconic is high on quality. Not only does it decide on each merchant that is allowed to sell on their platform, but every product must be approved as well. This helps maintain the standards of excellence that it is known for across the continent.

How does Intelligent Reach integrate with The Iconic?

Intelligent Reach offers award-winning ecommerce management software that excels at taking your selling on The Iconic to the next level.

Our integrations offers a complete ecommerce solution and includes:

• maintaining accurate stock levels that sync in (almost) real-time;
• easily integrating into any product data system, including legacy solutions;
• supporting vendors to go live and sell faster than they may have done previously;
• optimising product feeds at scale for each individual marketplace including your feed for The Iconic from one centralised location;
• offering a managed service in case of any difficulties with help available whenever it’s required;
• providing price and product information management;
• offering dynamic labelling to quickly and easily maximise your sales efforts;
• providing content experimentation and advanced A/B and multivariate testing of product data to prove what works and what doesn’t with a scientific, easy-to-understand dashboard;
• and much, much more!

Sell more with Intelligent Reach and The Iconic

If you are selling fashion in Australia and New Zealand, and want to increase sales on one of the country’s most popular marketplaces, see how you can improve – book a demo of Intelligent Reach today.