What is Epsilon?

A subsidiary of the Publicis Group, Epsilon is a global company with over 8,000 employees in over 40 offices around the world.

The company is dedicated to helping clients understand their customers as needs and habits change during the economic recovery and beyond, leading the marketing industry in this new digital-first world.

By offering the right tech, strategy and expertise for companies to hit their goals, Epsilon is helping brands drive stronger business outcomes. This can be highlighted with the likes of PeopleCloud, a marketing platform that anticipates what customers want, activates across their purchase journey.

From targeted, personalised display advertising through to meaningful, impactful messaging, the Epsilon’s offering assists brands in raising consumer confidence and going above and beyond their expectations.

How does Intelligent Reach integrate with Epsilon?

Intelligent Reach integrates with Epsilon by providing a fully optimised product data feed to enhance your marketing campaigns.

Some of the benefits of working with Intelligent Reach include:

• creating diverse attribute-rich product feeds for your Epsilon-powered campaigns to maximise the possibility of products selling;
• maintaining accurate stock levels that sync in (almost) real-time – no money spent on advertising products that aren’t in stock;
• optimising product feeds at scale from one centralised location with the ability to adapt your ecommerce advertising strategy as required;
• offering a managed service in case of any difficulties with help from the Intelligent Reach team available 24/7;
• providing content experimentation and advanced A/B and multivariate testing of product data to prove what works and what doesn’t with a scientific, easy-to-understand dashboard;
• offering dynamic labelling via our Label Manager - quickly and easily improve sales and advertising efforts via product segmentation;
• using self-learning AI that learns how your product feeds can be improved and acting immediately if authorised to do so.
• And much, much more!

Sell more with Intelligent Reach and Epsilon

Interested in taking your ecommerce strategy to new heights? See how you can enhance your product feed management and marketing campaigns today – book a demo of Intelligent Reach.