Online guides to help you get the most out of our platform
Online guides to help you get the most out of our platform
In addition to driving sales online, Facebook Advertising is beginning to drive in-store sales and footfall too with features such as location targeting, enabling retailers to target users in a specified area. Facebook attracts 2,234 […]
The multi-channel purchasing journey, i.e. the process a consumer goes through before buying a product, is constantly changing; customers demand better, simpler, less expensive paths to purchase, as well as a combination of services and […]
Local Inventory Ads (LIAs) are Google's answer to the increased demand among consumers for a multichannel shopping experience. Not only can LIAs help ease the pressures of onsite traffic, but they put shoppers at ease […]
Even the largest and most well-resourced businesses in Australia are challenged by multi-channel strategy.
eBay recently launched Phase 2 of their Product-Based Shopping Experience (PBSE), also known now as Shop by Product.
You are running Google Product Listing Ads (PLAs), maybe Amazon Ads too. Perhaps they are doing well – but honestly, you are only scraping the surface of what could be achieved until you begin using […]
Online retailers advertising their products on Google Shopping have the option of using a third-party Comparison Shopping Service (CSS) partner to do so. But what exactly are these CSS partners and what benefits, if any, […]
In a world increasingly technology-reliant, consumers are smarter than ever, with shorter attention spans and higher expectations. Retailers are running to keep up with demands and many are struggling under the pressure.
Forrester Research predicts that many challenges are due to plague businesses in 2018 and has branded it “a year of reckoning”. It doesn’t seem like good news, does it?