Snapchat is a social media platform developed in 2011 by 2 students at Stanford University. The focus is on the interaction of users with virtual stickers and augmented reality objects. This popular messaging app has 265 million daily users and is especially well-known among younger generations. One of its many features is that photos and messages are only available for a short time before they become inaccessible to the recipients. In addition, the app has evolved to allow users to share 24-hour "stories". Companies can present their story in a creative way by sharing original content with their customers. In addition, businesses can have the opportunity to advertise on Snapchat to build the brand, generate more followers or obtain more reach.