What is Myer?

Founded in 1900, Myer is Australia’s largest department store based on store count and revenue.

With over 40 million customers on their website each month, they offer over 60,000 products in categories including Men’s, Women’s, and Children’s Clothing, Health & Beauty, Footwear and Accessories, and more.

Myer’s marketplace offering, Myer Market, was launched in 2017 and runs on the Marketplacer platform and customers have access to 75 different retailers from one central website.

A curated marketplace, it is designed to broaden the direction of the traditional business, while retaining and supporting the retailers loyal, fashion-oriented, Myer One members.

Myer Market facilitates an almost endless supply of products through a dropship system which provides huge growth opportunities for Myer vendors.

How does Intelligent Reach integrate with Myer Market?

Intelligent Reach integrates with Myer through their use of the Marketplacer platform. We are official partners with Marketplacer, helping retailers sell online and grow ecommerce revenues for their clients.

Intelligent Reach integrates with Myer by:

• maintaining accurate stock levels that sync in (almost) real-time;
• easily integrating into any product data system, including legacy solutions;
• supporting Myer vendors to go live and sell faster than they may have done previously;
• optimising product feeds at scale for each individual marketplace from one centralised location;
• offering a managed service in case of any difficulties with help available as required;
• providing price and product information management;
• offering dynamic custom labelling to quickly and easily maximise your sales efforts;
• providing content experimentation and advanced A/B and multivariate testing of product data to prove what works and what doesn’t with a scientific, easy-to-understand dashboard;

What does Marketplacer have to say about our integration with their systems?

“By partnering with Intelligent Reach, we’ll be able to enhance the quality of product data, making products visible and sold more often, more easily across Marketplacer marketplaces [like Myer]. In addition, Intelligent Reach will also offer our customers a platform to manage inventory and orders from one place, via syncing in real-time, enhancing the customer experience.

Our customers will also be able to scientifically test their product titles and images to prove which variations improve product visibility, enhance impressions and clicks and increase sales.  This will solve the difficulties of poor quality data, and a lack of relevancy affecting product visibility.” – John Mullins, Chief Alliance Officer, Marketplacer

Sell more with Intelligent Reach and Myer Market

Interested in learning how you can improve your ecommerce efforts? Make your marketplace management a breeze across hundreds of digital channels including Myer by booking a demo of Intelligent Reach today.