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Powered by Microsoft Advertising, Bing Shopping is a Comparison Search Engine (CSE) which allows shoppers to conduct product searches, compare products/prices, and select the product ad most relevant to their searches. For businesses, Bing Merchant Center allows retailers to organise, control, bid, and report on product ads and on channels such as Bing, Yahoo and AOL.  

With 13.7 billion Bing searches a month, Bing Shopping provides an opportunity for retailers to get their products discovered by shoppers looking to buy, be it locally or nationally through Bing Shopping Campaigns and/or Local Inventory Ads. Its recent growth in users and searches has Bing expanding in the search engine marketshare.  

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