What is Bing?

Bing is a search engine developed and run by Microsoft. It has 900 million searches a day making it the second most popular search engine globally.

Bing Shopping is a Comparison Search Engine (CSE) which is powered by Microsoft Advertising. It allows shoppers to search for products, compare prices, and select the product most relevant to their needs.

For businesses, the Bing Merchant Center allows brands, retailers and digital agencies to organise, control, bid and report on product ads and on other channels such as Yahoo and AOL.

The search engine has more than 1.1 billion users per month making it a compelling choice for businesses, which are marketing products locally or nationally via Shopping Campaigns and Local Inventory Ads.

How does Intelligent Reach integrate with Bing?

Intelligent Reach integrates with Bing Shopping by:

• Analysing your master product data feed and fixing any errors within the listings;
• Creating a segmented data feed just for Bing Shopping;
• Enhancing product listings by highlighting any additional attributes that can be provided;
• Providing dynamic labels and filters that are 100% customisable to allow for complete control over your products via segmentation. Turning a product with low visibility into a bestseller and only advertising high margin products are some of the ways that clients are using the technology.
• Helping you manage your local inventory and store product data to run local ads and manage click & collect options;
• Allowing for content experimentation, where brands and retailers can A/B or multivariate test product titles, product type and product images to maximise sales;
• Taking actionable insights to achieve increases in impressions, clicks and return on ad spend (ROAS);
• Much, much more

Sell more with Intelligent Reach

Intelligent Reach aims to make the lives of digital marketers easier. Interested in learning how you can improve your ecommerce efforts on Bing? Book a demo of Intelligent Reach today.