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Success Stories

Rakuten & Sanyo Boost Product Ad Conversions

Rakuten & Sanyo wanted to make the most out of their product data. Take a look at how they achieved a 95% increase in conversions with Content Experimentation.

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At A Glance

What they wanted, what they got

Rakuten & Sanyo wanted to take their product ads even further to make the most out of their offsite selling. Our powerful Content Experimentation module gave them the drive they needed to boost product ad performance.

The Results

+42%
Impressions
+37%
Clicks
95%
Conversions

The Challenge

How we Helped

Our Content Experimentation made it easy to launch tests

Quickly conducting effective content testing on product data

Our powerful Content Experimentation gave Rakuten & Sanyo the ability to quickly launch content testing to see what does and does not work. They are now able to make well informed decisions based off scientific performance and take action that really boosts performance.

Better control over their product data with valuable insight

With valuable insight into their product data, Rakuten & Sanyo were able to control and optimise product ad performance. Our Data Visualiser and product data health score helps keep them on top of the quality of their product data and keep on top of optimisation.

The Outcome

Sanyo's product relevancy, visibility and performance boomed

With our intuitive platform, they were able to improve the relevancy, visibility, and performance of their product ads at scale. By testing their content they were able to match their product ads to consumer intent, which encouraged higher clicks and conversions.

+42%
Impressions
+37%
Clicks
95%
Conversions
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We’re happy to have a great partnership with Intelligent Reach in the Japanese market. Their powerful experimentation tool allows us to prove significant improvements in ad performance due to product data optimisation.

Nozomu Miki,

Business Development, Rakuten Marketing Japan
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