PrettyLittleThing wanted to create optimised product data feeds and boost performance across multiple channels to grow sales, but their team needed the right tools to make the most out of their online selling potential. After onboarding with Intelligent Reach their capabilities went up, online growth scaled quickly, and they took their product ads to a whole new level.
Prior to working with Intelligent Reach, PrettyLittleThing found it difficult to create optimised feeds for each channel, preventing them from fully leveraging their online selling potential.
PrettyLittleThing wanted to manage multiple channels, with a focus on Google Shopping. Different channel requirements and an inability to create optimised feeds were holding them back, not to mention each partner requirements continuously changing.
While building their online presence, they weren't satisfied with their Google Shopping performance. They couldn't visualise and manage performance at product-level and had limited testing capabilities, setting them back from optimising product performance.
PrettyLittleThing wanted to experiment on titles and images to increase ROAS, but it was a lengthy process. With limited capabilities in A/B testing, product performances were not optimised and time was overused, without adding full potential value.
PrettyLittleThing can now manage and scale campaigns for a high volume of products across multiple territories, pushing their products in front of more buyers. They can easily validate and optimise data to ensure required attributes are present in their feeds and seamlessly distribute over 60 partner feeds worldwide.
With Content Experimentation on their side, PrettyLittleThing can easily identify products that suffered from low traffic volumes, and quickly test content to increase exposure and sales. Working with our team, they prioritise and implement various tests to ensure their ads are constantly visible and profitable.
They combined experiments with our Performance Module to drive great performance uplifts across the board for product driven marketing channels. They now manage bids at a product level to maximise their ROI and increase/decrease bid modifiers across device and location with extreme ease.
Constantly learning about their business and putting these learnings into practice when managing their highest revenue driving channels has been a great success all round. With our Customer Success Team, no stone is left unturned for their product growth and overall performance health.
Since we began maintaining and optimising their feeds and content, PrettyLittleThing's online presence has noticeably accelerated, especially on Google Shopping. PrettyLittleThing works closely with our dedicated Senior Customer Success Manager (CSM) to help further optimise performance at a product level.