Find out how Auto8 developed a strong presence on multiple marketplaces and Google Shopping, through product data optimisation using our Intelligent platform.
Auto parts is a difficult market to navigate, manually creating and managing product data feeds to expand on marketplaces in the correct format was a time-consuming task. As they manage 100,000 SKUs, they couldn't easily edit the data they received from their automotive product database, PartsDB. To expand their presence across multiple platforms, Auto8 needed a way to manage their product feeds for each channel.
Auto8 had multiple data points, such as inventory, order, price and parts data. They wanted to build a new data console by TecAlliance, an Automotive Data Supplier, but their previous provider found this set up too complex.
Automotive Parts is a complex market, as product data needs to be extremely accurate. As Auto8 manage 100,000s SKUs, manually building and managing product data feeds for marketplaces in the right format was a tedious task, and impossible to achieve accurately on a continuous basis.
We centralised different data points from TecAlliance and PartsDB and integrated into their inventory system, Unleashed, and fulfilment & delivery service, Starshipit. Combining this data with their product catalogue we were able to add Fitmet to their products on eBay. Furthermore, Auto8 now can sell direct, as their products are pushed to their own ecommerce platform .
We removed the complexity to connect to multiple marketplaces: eBay, Amazon, Catch, Kogan. We help make sure that their product data are accurate and relevant to each channel, and we streamline and automate the process of identify and fix errors, at scale. So that their car parts appear to their buyers. We helped launching their presence into New Zealand marketplace TradeMe, minimising the market risk.
We help Auto8 to deliver their sales across marketplace channels, with a constant contact with the team to manage priorities. It includes generating rules to manipulate data, and helping to create data optimisation for each marketplace channel.
Our rules system helps Auto8 to automatically manage inventory on different third-party platforms and reduce stock level, when needed, to ensure a positive customer’s experience across the board.
After the success of selling on marketplaces through accurate data, Auto8 will soon be developing a strong presence on Google to drive visits to their store online. With our Intelligent touch!