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Webinar

Building strong ROAS On Google Shopping Via Testing

ON DEMAND
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Overview

What to Expect

E-commerce businesses are faced with a difficult task: maintaining profitability while expanding marketing spend and winning product-level advertising competition. The webinar reveals how FatFace is utilising A/B tests on Google Shopping to optimise product attributes and achieve higher impressions and clicks while lowering CPC.

You will learn... 

  • The right methodology of running A/B tests on feeds
  • What to test – Product Titles, Product Types, Product Images
  • Key insights from FatFace A/B tests
  • Identifying invisible products and turning them into best sellers
  • Importance of aligning feed management and campaign management

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The Speakers

Sami Bhasin

Head of Customer Succes & Performance, Intelligent Reach

Steph Powell

Online Acquisition Manager, FatFace

Lucy Smith

Account Director, Incubeta

Chloe Rigby

Editor, Internet Retailing

Watch the Webinar

Building strong ROAS On Google Shopping Via Testing

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5
Technology Vendor of the Year
Globas Business Excellence Awards Outstanding New Product Service

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5Technology Vendor of the YearGlobas Business Excellence Awards Outstanding New Product ServiceThe Saas Awards Finalist 2021UK Business Tech Awards WInner
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