E-commerce businesses are faced with a difficult task: maintaining profitability while expanding marketing spend and winning product-level advertising competition. The webinar reveals how FatFace is utilising A/B tests on Google Shopping to optimise product attributes and achieve higher impressions and clicks while lowering CPC.
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Head of Customer Succes & Performance, Intelligent Reach
Online Acquisition Manager, FatFace
Account Director, Incubeta
Editor, Internet Retailing