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Webinar

Building strong ROAS On Google Shopping Via Testing

ON DEMAND

Overview

What to Expect

E-commerce businesses are faced with a difficult task: maintaining profitability while expanding marketing spend and winning product-level advertising competition. The webinar reveals how FatFace is utilising A/B tests on Google Shopping to optimise product attributes and achieve higher impressions and clicks while lowering CPC.

You will learn... 

  • The right methodology of running A/B tests on feeds
  • What to test – Product Titles, Product Types, Product Images
  • Key insights from FatFace A/B tests
  • Identifying invisible products and turning them into best sellers
  • Importance of aligning feed management and campaign management

The Speakers

Sami Bhasin

Head of Customer Succes & Performance, Intelligent Reach

Steph Powell

Online Acquisition Manager, FatFace

Lucy Smith

Account Director, Incubeta

Chloe Rigby

Editor, Internet Retailing

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5
Technology Vendor of the Year
Globas Business Excellence Awards Outstanding New Product Service

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5Technology Vendor of the YearGlobas Business Excellence Awards Outstanding New Product ServiceThe Saas Awards Finalist 2021UK Business Tech Awards WInner
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