Until 2020 the only way to buy a Nokia phone online was to visit the Nokia.com website. From there, you would be redirected to a local retailer.

HMD Global, the company that acquired the Nokia brand from Microsoft, wanted to establish a more direct channel to its customers and to create a customer contact and lifecycle strategy. The company partnered with Marketplacer and, since going live with its own marketplace, has seen an uplift in sales of more than 180%.

The HMD marketplace offers Nokia products and accessories, including exclusive product bundles that are not available through other channels.