Based in Stockholm Sweden, but with an audience of 13 million anglers across the globe, Fishbrain is a social network and fishing equipment retailer that helps anglers connect, communicate and buy fishing equipment online.

Fishbrain also maintains a massive fishing-related data set which it shares with scientific research partners to promote sustainable fishing practices.

Since launching with Marketplacer, Fishbrain has increased its offering to 80,000 products from over 350+ brands.

According to Jens Beckemeier, Commercial Director at Fishbrain, "Both Fishbrain and Marketplacer are interested in making social commerce a success. This project has enabled us to explore, and better understand, how to achieve that."