Intelligent Reach | It's not just reach. It's Intelligent Reach.

Intelligently connecting your products with consumers

wherever they are, optimising reach, performance

and profitability for every single product.

Customers

Why Intelligent Reach?

Intelligent Reach’s primary objective is to increase the revenues and profit of its customers, online retailers. Consumer behavior is changing at a rapid pace, and the places, ways and technologies to sell online are fragmenting.

Retailers have a hard enough time trying to survive, with increased pressure on margins, let alone learning and adapting to new technologies.That’s where we come in.

Our platform consumes all of the merchant’s product data, enriching it where necessary, enabling the merchant’s offers to be everywhere potential buyers are looking for them. We track every interaction, automatically optimising marketing performance, onsite conversion and creating the perfect next action.

The platform utilises actionable data insight, and trading intelligence such as pricing, to deliver the most profitable performance for every single product. We ensure the right product is in the right place at the right time.

More about us…

Create, optimise & build the best data feeds
Get the insight you need to constantly extend your reach
Continuously learn and enhance distribution
Drive profitable product distribution and growth

Connecting products with consumers

Consumers use an array of digital devices and channels to research and buy, selecting from a dizzying range of products and ecommerce sites. But the journey from researching to buying is an unpredictable one, so you need to be present wherever they make the decision to buy – the chances are, not on your site.

Ebay
The UK’s most visited site – 22+% of consumer traffic*
Amazon
+10% of new product purchases*
Marketplaces for Research
More than 50% of online purchases journeys start and end here**
Affiliates
an incredible source of self-funding customers, generating up to 23% of sales ***
Extending Reach
In the last 12 months, Intelligent Reach tracked over £2.2bn in revenue for our merchants. April 2012

*Experian Hitwise March 2012
**Eccomplished March 2012
***AffiliateBenchmarks, Sep 2011

Latest from the Blog

03.05.2013Intelligent Reach Shortlisted at PMA’s 2013
Intelligent Reach has been shortlisted for the Network Innovation award at next week’s Performance Marketing Awards. We have been nominated for this award in conjunction with Commission Junction. About this Award “Judges will be keeping an eye out for a single network … Continue reading →
25.01.2013Google Shopping Paid Inclusion – More Food For Thought
In our previous post we compared the relative efficiency of two fundamentally different Google Shopping bid strategies. We looked firstly at a tiered margin structure and how we could potentially upweight bids for higher margin products but actually found, that … Continue reading →
11.01.2013Margin: The Holy Grail of Google Shopping optimisation. Or is it…?
As you are by now hopefully aware, on February 13th 2013 Google are launching one of the biggest ever changes to the search landscape. That is of course, the changes to take Google Product Search from its current ‘free’ model, … Continue reading →

How do we help?

At Intelligent Reach, we combine a deep understanding of product data – the more complex the better – with real savvy about how consumers behave online. In short, we know how and where to help you reach new customers.

We deliver the benefits of automated product distribution, coupled with the insight and creativity required to maximise your revenues and profit.

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