Surfdome Case Study
Prior to working with Intelligent Reach, Surfdome were managing their Shopping Search activity internally, creating un-optimised product feeds, while attempting to self-manage performance optimisation, with little or no visibility. Shopping Search activity was minimal, and bids were maintained at rate card minimum.
The advanced functionality of the IR platform has enabled Surfdome to successfully selfmanage their activity. They now have the ability to test new channels, launch and optimise performance quickly and easily, while understanding performance through advanced insights. Support hours enhance their performance, providing additional insights, further feed enhancements while assisting in the integration of other Surfdome’s specific requirements.
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