River Island Case Study
River Island initially enlisted the help of Intelligent Reach to enable them to launch on Google Shopping. IR promptly produced a highly optimised feed to maximise the retailer’s overall potential on Google Shopping, while introducing them to the intuitive IR platform – a single interface to track, monitor and optimise all online marketing activity. River Island utilises IR’s flexible model of self-serve and professional services, taking a collaborative approach and working together with their Performance Manager to manage and optimise activity.
Black Friday became the retailer’s biggest online trading day in history with IR working to ensure that River Island’s products were everywhere that consumers were looking, rather than expecting busy shoppers to seek them out.
Cyber Weekend Performance
We are delighted with the overall performance of Google Shopping since we first launched, Intelligent Reach made it quick and easy to setup a well optimised product feed, while the ability to optimise bids at item-level in the platform was important to us as a fashion retailer. This has enabled us to easily optimise performance and increase out overall return on investment. The strong performance, in particular over the crucial cyber weekend period, has led to us allocating more of our budget to Google Shopping next year.
Andy Miller, PPC Manager, River Island
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