What is Lazada?

Formed in 2012, Lazada is one of the leading e-commerce operators in Southeast Asia with operations in six countries – Indonesia, Thailand, Singapore, the Philippines, Vietnam, and Malaysia.

A subsidiary of the Alibaba Group, the company has 155,000 sellers on its marketplace, selling to a total addressable market of 560 million people. It aims to have 300 million customers by 2030.

The company’s pillars reside around logistics, technology and payments, helping to redefine the retail experience across the continent.

In 2018, the company launched LazMall, its third-party marketplace platform, a virtual mall that connects shoppers to over 32,000 local and international brands.

How does Intelligent Reach integrate with Lazada?

By integrating with Lazada, Intelligent Reach helps retailers sell online and grow their ecommerce revenues.

Intelligent Reach integrates with Lazada by:

• maintaining accurate stock levels that sync in (almost) real-time;
• easily integrating into any product data system, including legacy solutions;
• supporting Lazada sellers to go live and sell faster than they may have done previously;
• optimising a dedicated product feed for the platform segmenting it from any other marketplace feed from one centralised location;
• offering a managed service in case of any difficulties with help available 24/7;
• providing price and product information management;
• offering dynamic labelling to quickly and easily maximise sales efforts;
• providing content experimentation and advanced A/B and multivariate testing of product data to prove what works and what doesn’t with a scientific, easy-to-understand dashboard;
• and much, much more!

Sell more with Intelligent Reach and Lazada

If you are interested in taking your sales on Lazada to new heights, enhancing your brand across Southeast Asia and beyond, we can help. Book a demo of Intelligent Reach today to learn more.