What is Criteo?

Criteo is one of the largest e-commerce ad networks in the world. A global leader in its field, the company has evolved by working with machine-learning technology, data and performance at scale.

The company’s offerings include a self-service platform where brands and retailers gain complete control over their campaigns, optimising their setup, management and measurement.

With knowledge from 2.5 billion active monthly shoppers, Criteo helps companies deliver ads that can target new audiences with their unique browsing and buying patterns.

This approach helps ensure that their customers get more views, longer viewing times and more engagement, delivering measurable ROI for their clients.

How does Intelligent Reach integrate with Criteo?

Intelligent Reach integrates with Criteo by providing a fully optimised product data feed to enhance your campaigns.

Some of the benefits of working with Intelligent Reach include:

• creating diverse attribute-rich product feeds for your Criteo campaigns to maximise the possibility of products selling;
• maintaining accurate stock levels that sync in (almost) real-time – no money spent on advertising products that aren’t in stock;
• optimising product feeds at scale from one centralised location with the ability to adapt your ecommerce advertising strategy as required;
• offering a managed service in case of any difficulties with help from the Intelligent Reach team available 24/7;
• providing content experimentation and advanced A/B and multivariate testing of product data to prove what works and what doesn’t with a scientific, easy-to-understand dashboard;
• offering dynamic labelling via our Label Manager - quickly and easily improve sales and advertising efforts via product segmentation;
• using self-learning AI that learns how your product feeds can be improved and acting immediately if authorised to do so.
• And much, much more!

Sell more with Intelligent Reach and Criteo

If you are advertising your products across the Internet, learn how we can enhance your multi vendor ecommerce marketing campaigns by booking a demo of Intelligent Reach today.