Lenovo Case Study

Intelligent Reach began working with Lenovo in autumn 2014 across both the Australian and New Zealand markets. Current services used include multi-channel feed creation and bid management, with Intelligent Reach supporting the company across Shopping Search in both markets. In addition, Retargeting and Paid Search activity is managed withing the Australian and New Zealand markets, respectively.

YoY, Lenovo have experienced 5X as many visits from Shopping Search and accrued 3X as much revenue from this channel compared to their previous feed and account management provider.


ROAS Increase MoM
Conversion Increase MoM
Revenue per Click Increase MoM


Switching to Intelligent Reach from our previous provider was the best thing we have done for our Google Shopping campaigns. We immediately saw a massive uplift in clicks and revenue.

Cristopher Jowsey, Head of eCommerce, Lenovo Australia and New Zealand


Get the full case study and read about the key actions that delivered success.