Unless you've been avoiding the national news media for the last 3 or 4 years, you'll know that the Eurozone economy is less than sturdy at the moment, particularly in Southern European territories which are suffering from biting recessions and a squeeze on household income.

However, there are still success stories - particularly that of Germany, which is enjoying consistent economic growth and adding employment. This means the German consumer market - Europe's biggest and wealthiest - is a safe bet for online retailers if you know how to navigate European waters (which we do!).

That's why Intelligent Reach is dedicated to helping our merchants - and future merchants - to branch out into territories outside of the UK in an intelligent and insight-driven way. Our container tags make opening up new channels and distribution partners - in whichever country you choose - quick and painless; our multilingual client performance team makes doing business with European markets a possibility.

If you're an Intelligent Reach client, you will already have enjoyed success in the UK online retail sector - so get in touch with your Client Performance manager to find out how we can translate that success into German!