Fragrance Direct Case Study

Prior to working with IR, Fragrance Direct were using un-optimised, internally created feeds and managing their CSE activity in house. Since becoming an Intelligent Reach client in March 2013 the specialist IR team have become a fundamental part of their feed creation, optimisation and maintenance. This move has reduced the time needed for feed creation as well as ensuring the inclusion of richer product information and allowing for more regular feed updates.

The IR platform has provided Fragrance Direct with increased agility, enabling them to gauge and optimise the performance of different channels in real-time. Every customer interaction can be tracked, creating actionable data insight and with client specific algorithms automating fundamental product listing decisions to ensure that every product delivers the most profitable performance possible.


ROAS Increase MoM
Revenue Increase MoM
Overall Profitability Increase MoM


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