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Experimentation

 

Take the guesswork out of the equation with full A/B testing. See what a difference a word or an image makes – and test various alternatives.

Experimentation

Take the guesswork out of the equation with full A/B testing. See what a difference a word or an image makes – and test various alternatives.

Our Experimentation Module

 

With this module, you can rotate and optimise content based on specific ad alternatives. Intelligent Reach’s software helps you visualise the attribute data of the feed allowing you to build very targeted granular product segments, through a very simple, intuitive drag and drop interface.

 

Product Title

 

The title is the single most important ad element and the number 1 ranking factor in both Google and Bing shopping. It also happens to be the most underutilised element of optimisation.

 

Scientifically rebuild and A/B test titles from any combination of your product attribute data, monitored with our real-time reporting, so you know which performs the best.

Product Image

 

Product imagery forms the most dominant part of any ad execution and is a large influencer in a user`s decision to click.

 

In addition to what is shown to the user, it is important to factor in the execution itself e.g. the difference in user behaviour between even Facebook and Google.

Product Type

 

Product type is your opportunity to inform shopping/search engines about exactly what the product is.

 

This can include many more key terms than your title and Google themselves have recently moved to support up to 10 independent product types for the Google product feed, making it now the second largest ranking factor, behind the title.