Looking to expand into the New Zealand market? Look no further than TheMarket.com

Launched in 2019, TheMarket.com is the fastest growing eCommerce marketplace in New Zealand. Backed by New Zealand’s largest retail group, TheMarket.com offers you access to over 4 million monthly visitors and through our parent group, exposure to over 4 million monthly visitors and through our parent group, exposure to over 3 million customers.

With channels that cover premium to clearance, TheMarket.com provides New Zealand consumers with over 3 million products across 2000 categories, guaranteeing a great fit for your range and brand.

One integration gives you access to a cross-country click & collect network, localised customer service and NZ-based fulfilment and returns.

TheMarket.com offers:

Fulfillment-by-TheMarket Option: Fulfillment by Market (FBM) - an exciting new service helping business owners around the world stock and supply their products to New Zealand, from within New Zealand. The team at TheMarket.com manages the entire process; from receiving products into their DC, picking, packing, and dispatching your orders to the customer. Merchants only need to set up their store into TheMarket.com’s backend system and transport their products to the DC.  com not only supports the merchant, but the customer too. Their local support team handles the entire customer service process; cancellations, returns, general queries etc. Fulfillment by Market allows merchants to scale their businesses and reach a broad customer base without the stress of handling the operations.

Mobile App–Centric Marketplace: Customers are encouraged to shop via their smartphones to obtain enhanced social and online content, and experiences.

Shipping-by-TheMarket Option: Share discounted and subsidised shipping rate cards from some of the best couriers domestically in New Zealand and for cross border sales. Merchants can take advantage of their own shipping solution or opt to use SBM, which allows fully tracked and discounted rates, so merchants can keep shipping prices low.

How Does TheMarket Drive Qualified Traffic and Sales?

Brand focused values: It’s brand philosophy first is the heart of their marketplace. Allowing brands and official product owners to own space on the Marketplace allows them to better control the messaging in-line with their own online presence. TheMarket gives each brand its own page and search options to be found easily along with a merchant store to combine all individual brands together as well.

Discoverability: It allows brands and products to be discovered by allowing a merchant’s content to be repurposed through social media or on-site search.  Customers can find the brands they love easily or be inspired buy a new product they can learn more about.  This allows the customer to buy for other reasons outside of just price, but to be inspired by the brand’s story, quality or purpose. Diverse search options and brands-first content keep branded options highly accessible and memorable, for browsers and serious shoppers alike.

Local customer support:  Offering a customer-first experience on TheMarket.com gives shoppers the confidence in buying locally or from our International merchants. It operates locker locations across New Zealand to further add convenience in picking up parcels and offers free returns in-store at their MarketPoint locations.

Customer Service Agents: Located in Auckland, NZ to help solve any challenges or obtain additional information for the customers about products and offerings.

TheMarket Club: Launched in early 2020, the Club allows customers to join for a small monthly fee giving them access to free shipping on millions of products (conditions apply).  This offering has seen the average cart value and size across the site increase substantially and makes TheMarket.com very sticky for customers to come back to, time and again! This marketplace offers some options for merchants to offset free shipping costs with subsidies and Shipping by TheMarket options.

Strong growth potential: New Zealand’s e-commerce is predicted to grow year on year, particularly in online marketplaces. In 2020, the New Zealand Post revealed that 2.13M Kiwis shopped online that year - a key milestone! The report also found the New Zealand market had a 25% growth in online spend that year, with a 49% spending growth in the online homewares, electronics and appliances category. This means that not only existing online shoppers have increased their buying online, but that newcomers to online buying have flourished. 

What Will Sell on TheMarket?

Top categories include Home & Living, Electronics & Computers, Beauty & Health and Apparel. Categories such as Kids & Baby, Toys & Games, DIY, Garden & Pet and Books, Music and Movies has started seeing growth since over the last 12 months. In 2020, Food, Beer & Wine, Stationery & Office saw a boom and year on year has been growing. Sexual Wellness, Automotive, Moto & Marine were added to the site in 2021.

To succeed as a merchant, you will need to do the following:

• Own or be an official reseller of brands or products into New Zealand
• Be able to dispatch orders within 2-3 business days and offer tracking on parcels
• Be willing to participate in ongoing marketing initiatives which may include EDM’s, holiday initiatives, free shipping offers and the like. Merchants aren’t required to offer discounts, but TheMarket.coms Merchant Support Team will work with sellers to find the right fit to get results
• Have GTINs and appropriate product data for your products

Want to Get Selling Quickly?

Intelligent Reach is the Product Marketing Platform helping word-class retailers and brands to sell easily on marketplaces.

As one of its 1500+ partners, Intelligent Reach's integration into TheMarket makes it easy for you to quickly list your products, optimise your listings and manage your orders and inventory all from one platform. You'll get better control and management over your marketplace selling to create a pleasant customer experience.