August sees major changes in Google shopping activity...are you ready?

Are you currently using Google Shopping Ads?

If not, why not....rich media ads such as Shopping Ads have increased click-thru rates in excess of 30% while retaining the same CPC rate. PLUS they deliver a more informed consumer to your site, driving a higher conversion rate. Contact us today to learn about the additional benefits of Google Shopping Ads and why product level advertising is the future for retailers.
Are you aware of the technical changes needed for your Google Shopping Ads?

The new feed format for Google Shopping MUST be complete by the end of August for your activity to remain live.

• There are additional attributes to be included for Apparel items, allowing more detailed descriptions.
• An updated item availability format makes product availability easier for consumers to understand.
• Mandatory character limits help display correct product information

On top of that...there are a number of additional features:

• You can now include 3D images in your Google listings, research has shown that richer media content further increases customer engagement and increases overall conversion.
• Mobile landing links give mobile users a better shopping experience – these links need to be submitted separately.
• Custom bundles, such as a camera with additional case and lens must now be identified as such in order to be displayed appropriately on Shopping.
• Promotional messages on product listings are now also displayed in a more efficient way, so it has never been so important to keep your feeds updated with any promotions you are running.

All these changes mean you need to update your shopping activity...You also need to make sure your listings are updated on a daily basis (minimum) AND you need to understand performance and optimise activity at a product level.

Are you managing your Product Listings internally?

There is a better way...Intelligent Reach will do the hard work for you, not only creating optimised product ads but also managing them, at a product level, so you always get the best ROI in line with your target Margin, CoS% or another specific metric.

What you need to now?

Speak to one of our dedicated support team today to understand the changes you need to make and how we can help you increase your revenue while maximising margins, at a product level.